The pitch

In the marketing field, the creation of striking, high-quality visual content is essential for conveying a brand's values and capturing consumers' attention. The Unibox Group, a major player in a variety of sectors, collaborated with Moovizz on an innovative campaign for Val-Dieu beer. Vincent, Marketing Director of the Unibox Group, shares his experience and the results obtained thanks to this fruitful collaboration.

Unibox: a diversified, international group

The Unibox Group, which employs around 300 people, is based in Chaineux, Belgium, with significant business also in Spain. Among its many initiatives, the group has invested in the brewing sector, notably with Val-Dieu beer. In 2023, this beer benefited from an ambitious advertising campaign, with the support of Moovizz.

The case study

A fast, effective advertising campaign

A late idea, a challenge met

To promote Blanche de Liège Rosée, Unibox came up with a summer campaign, although the idea emerged late in the day. Despite this time constraint, Moovizz distinguished itself by its exceptional responsiveness. In just two to three weeks, the team conceptualized and produced a high-quality TV spot.

"What impressed us about Moovizz was their responsiveness. They quickly found a venue, actors, and created an atmosphere in record time."

A professional image bank

In parallel with the TV spot, Moovizz designed a complete image bank for Val-Dieu. This included shots taken directly in the abbey where the beer is brewed, packshots with colorful backgrounds, and scenes captured in a vaulted stone cellar, highlighting the authentic character of the products.

This content was produced with meticulous attention to detail: carefully selected props, appropriate lighting and creative staging. The result: a diversity of visual media suitable for both social networks and television.

Why an image bank is essential

A mixed strategy for varied content

Within the Unibox Group, the marketing team regularly produces videos and photos in-house. However, for some campaigns, it's crucial to rely on high-quality, professional content.

"We want a high-end image base for more impactful messages."

Thanks to Moovizz, Unibox now has a versatile image bank.

A long-term partnership with Moovizz

Given the success of this first campaign, the Unibox Group is already planning to work with Moovizz again for its visual content strategy in 2025. A date has been set to create a new image bank to meet the marketing objectives of the coming year.

"We need high-end quality and Moovizz offers us exactly that."

The partnership between the Unibox Group and Moovizz illustrates the importance of responsive, creative and quality-oriented collaboration to meet the demands of modern campaigns. By combining technical know-how and artistic vision, Moovizz has enabled Unibox to stand out both visually and strategically.

The future looks bright for this collaboration, with new projects already in the pipeline for 2025. One thing is certain: this synergy will continue to produce impressive and inspiring results.

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