If everyone agrees that a picture is worth 1,000 words, it's even truer for video, which is worth 1,000,000. AND even better! 95% of people retain video content better than text. At a time when our world is becoming increasingly digitalized, the two watchwords are: adaptability and creativity.
If you've never thought about using video as a communication or marketing tool before, it's high time you changed your camera and did something about it. Here are a few examples we've produced:
Video streaming
As a reminder, videostreaming is the term used for live video playback, in other words, without waiting for the video to download. While the growth of streaming has been constant over the last 10 years, it has literally exploded over the past year. This is because our lifestyles have been turned upside down, our social lives have been cut to the bone and, as a result, so have our consumption patterns.
Netflix, Youtube and, more recently, Disney+ have seen their customer numbers soar in recent months, but when all this is behind us (we all hope soon), will these new habits endure? According to a recent study, over 60% of the population would like to continue using one or more streaming platforms.
So that's good news! Thanks to YouTube or Twitch (or, more recently, Pluto TV -Pluto is Mickey's dog, and his friend is Dingo... Do you know the reference? - which, as of February 8, offers 40 brand-new, totally free channels) , you can offer video streaming to boost your brand and attract even more prospects!
Today, most of your target customers make their purchases online. The Internet has become the preferred shopping platform for consumers. And there's no better way to win over your customers than with a video. As we said in the introduction, it's easier to capture attention with a video. And yet, at present, most companies don't use video content to communicate. For fear of ridicule? Or lack of know-how? Perhaps a little of both. And yet, with the right support (from us, for example 😊 ), you can easily differentiate yourself from your competitors.
What's more, video conveys a positive, dynamic image of your brand. This type of content also generates a great deal of interaction with your audience: if your video is liked, it will be shared... And your brand awareness will increase!
Video training
Another form of streaming that has exploded over the past year is online training. As a company director or team leader, you know better than anyone that training your staff is essential to maintaining their performance and also their personal development.
But what are the advantages of video training?
Adaptability
Video bends to your desires, constraints and expectations. Whether you prefer short formats (tutorials) or long ones (chaptered courses), or even with a real trainer on screen and other participants, video follows your needs and adapts to your reality.
Attractiveness
Distance learning creates links. Sound strange? And yet it doesn't! When used for in-house training between employees, video encourages exchanges and highlights each person's skills and expertise.
Memorization
The American Institutes for Research has shown that 60 % of people retain more easily what they see and hear at the same time. Video-based learning therefore enables better assimilation and comprehension of information than traditional learning methods.
Autonomy
For new employees, video training enables them to learn on their own at their own pace. A more effective training method than traditional learning methods, where only the most relevant information is selected to increase assimilation rates.
Preserve and disseminate corporate knowledge
Video enables you to preserve and disseminate your company's know-how. This will create a substantial database that you can easily find in your archives!
Economical
Using video for training reduces costs:
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- Logistics expenses
- The duration of face-to-face training, without encroaching on working hours
The advantages of video training for your company are numerous: video can be used in all types of business sectors, accompanying every change and/or evolution in your company (new employees, demonstration of a new product, new working methods...). It accompanies and trains your employees in their day-to-day work.
For your employees, the company also conveys a positive, dynamic image by offering training videos.
Innovative, videos adapt to the pace of your employees' work, whereas face-to-face training is often "ill-timed": work urgency, extra tasks, and so on. Training, rather than being a time for learning and development, then becomes a pebble in the shoe.
How can you use video in your internal communications?
Let's face it. When it comes to internal communications, most people think of a "top-down", laconic, square message... in short, anything but fun! But if consumer habits are changing, why shouldn't it be the same in your company? We have some fabulous tools at our disposal to dust off your communications, so why not use them? Put some fun into your communication too
Internal communication is often neglected, but it is the key to meeting corporate objectives and boosting employee motivation and well-being.
Internal communication is an area you really need to develop in your company (if you haven't already done so), because it can become a real ally when it comes to passing on important information (Management Committee decisions, annual company objectives, etc.), as well as announcing the arrival of a new member of staff (whatever their position within the company). Internal communication also enables us to share knowledge, celebrate successes, maintain and nurture relations between different departments... Yes, that's right!
And, as we said earlier, a video is worth 1,000,000 words, so without using only video in your internal communications, we can only encourage you to use it!
What's more, with video, you're virtually guaranteed that your message will be seen and heard. Do you know how many e-mails we receive every day in our company? Almost 100. So if you're in the habit of sending an email to inform your employees, we're willing to bet that at least 30% haven't read it. Videos, posted on the intranet or internal social network, attract your staff's attention, energize your message and show just how resolutely modern your company is!
Using video in your internal communications, you can train your staff and store all this knowledge in a constantly updated content library.
How about letting your staff take the lead? If you're an innovative company, you could ask your staff to make a short video for the New Year, for example? You could then compile them into original, authentic greetings!
At Moovizz, we would be delighted to help you with the following videos:
- Official videos Corporate films, company greetings, new contracts, etc.
- Onboarding videos Onboarding: welcoming a new employee is essential if they are to feel fully integrated. Presenting your company, its different departments and showing the internal culture will facilitate the integration of the new recruit.
- Event videos Making aftermovies of your internal or external events not only conveys a positive image of your company, but also reinforces your employees' pride and sense of belonging.
- Videos interviews collaborators Fans of Kombini formats? Use them to interview your employees and discover another side of their personality.
Are you convinced that video is an indispensable internal communication tool? Contact us today:
