Video is a runaway success. That's nothing to sneeze at. In fact, it's safe to say that video is the #1 medium of choice for Internet users and marketing professionals alike. The number of videos on social networks and broadcasting platforms continues to grow. But why invest in audiovisuals? To help you make the right decision, here are a few reasons why you should integrate video into your marketing strategy.
Video in the feed, splendid interest! (the rhyme is almost rich)
One stat among many: video is becoming increasingly popular with Internet users, with 66% of connected Europeans watching video on a daily basis. That's not bad.
But, in addition to seducing, it also fuels a preference: 79% of consumers prefer videos to editorial content when learning about a product or service. This content gets a message across quickly and requires little effort to concentrate.
With good storytelling, viewers let themselves be carried away by the story and their emotions, letting themselves be imbued with the message.
Since 2020, 82% of Internet traffic has been video viewing... Interest in audiovisuals is growing all the time, so why not make it part of your marketing strategy?
Listen to me when I speak! Please.... Listen to meiiii (painful complaint)
Digital technology has brought with it a profusion of screens and digital temptations. It's not lost on you: your customers are hyper-connected. They are also very fickle, willing victims of every possible distraction, from lolcat to TikTok trends. Their attention span is limited to 8 seconds. Yes, 8 seconds.
How does it work? You've got just 8 seconds to grab users' attention and convince them to listen. I know, it's not much...
One solution? Use video marketing! If well produced, video has a higher attention span than any other form of content. One video is said to be worth 1.8 million words. In 8 seconds? That's the R.O.I. 😉
Look into my eyes. I said eyes...
Video generates the most engagement for several reasons:
Short and to the point, it doesn't engage the viewer for long, conveying the message directly.
Captivating and seductive. With a well-crafted script, the audience will want to see the story through to the end. And engage with your brand...
Information that is read, seen and heard is better retained, making video content that is remembered.
It's easy to share and can quickly go viral. If we like a piece of content, we'll share it on social networks.
Become the media
Video is easy to distribute, not only boosting visibility but also making the project profitable by linking it to several distribution channels.
The selection of channels to use will depend on your objectives, the type of content and the format of your content.
The main channels available to you are :
- Your website
- YouTube: on your channel and through targeted advertising
- Your social networks: for widespread distribution and advertising based on specific criteria
- Emailing: video is renowned for boosting the performance of your email campaigns
- During events such as trade fairs
If you can't decide which platforms are best suited to distribute your project, we can help you here.
Show me the money! Show me the moneyyyy (do you have the ref'?)
Video marketing stimulates desire and removes barriers to purchase. It's as simple as that.
For those of you with the reference linked to the title of this paragraph, Moovizz is offering a Story video to the fastest of you with the right answer. Answer here
Before taking action
Video attracts the attention of your customers and prospects. It creates interest, provokes attraction and increases your visibility. It's like a medicinal plant!
Video can also be used to explain how a product works or the benefits of a service. It creates consideration for your activities. The target audience then has a better overview and a better understanding of the benefits of your solution.
During the act
Other types of video can be used during the purchasing act to convince users to take the plunge. 84% of consumers say they were convinced to buy a product after watching a video about it.
Your prospects probably have questions that you can answer with a tutorial or demonstration video. The tutorial highlights the qualities and performance of your product or service, which once again helps to convince your prospects.
Have these few reasons convinced you?
Yes: We can help you realize your video marketing strategy.
Let's talk!
No: We can change your mind, but it will take more time!
Let's discuss it!
