In recent years, videos have become a must-have feature on the daily lives of thousands of Internet users. From lives on social networks to promotional videos, every brand has its own content and style. But does it work? You'd have to be living in a cave to deny the influence of video content on purchasing behavior and your video marketing strategy!
Did you know? By 2022, videos will account for 80% of Internet traffic. It would be a shame to miss out! "I'm going to make a video for my company! I'm going to put my wife, my kids and some cats in it - cats always work!
Houlaaaa, take it easy Jean-Mi, videos are the Holy Grail, it's true, but not just any old way!
Shall we show you? We've selected 4 must-see video marketing trends for 2022:
- Tutorials
- Virtual reality
- The stories
- Live
Tutorials
Remember a few months ago... Belgium, like most of the rest of the world, is confined. Fortunately, there are a few people who don't let boredom get the better of them, and have created videos to educate us. From how to make a protective mask, to bread recipes, to tests of the latest video game, over the weeks of confinement, social networks have been transformed into one big Universalis encyclopedia (if you're under 30, you won't understand the reference, we know), turning the authors of this content into veritable social network stars!
And the incredible thing is that these videos are increasingly popular with consumers, playing a crucial role in the act of buying.
By associating relevant, search- and SEO-friendly keywords, these videos enable your brand to capture the attention of your customers, or even better, to persuade the undecided to place their trust in you. A must in your video marketing!
Virtual reality
A must-have tool for the next 4 years, virtual reality is at the service of emotional marketing. Virtual reality offers an immersive experience for your customers or future customers: from house or apartment tours to car brands, from designing a new kitchen to visiting your next vacation spot, virtual reality is a tool you can't do without.
(Click and hold on the image while dragging your mouse in the desired direction)
The stories
On Instagram, more than 500 million stories are shared every day, and a third of these are created by brands. 500 million. Yes. That's huge! Yes.
"Yes but I don't have Instagram" Well it's not our job to tell you but ... It's time to get on it. Welcome in 2022.
Getting back to stories, why do they work? Ephemeral content lasting no more than 24 hours, stories generate a huge number of likes, shares and reactions.
Stories are about authenticity and behind-the-scenes stories, it's a time to showcase not your brand, but the people behind it.
Live videos
Why end with this tool when it's the one that's so popular today? The question is quickly answered, as JP would say!
We've chosen to end with live video, because this content will be with us for years to come! The proof is in the pudding: according to one study, 82% of users prefer to watch brand videos live, and they provoke 25% more engagement. In other words, an essential component of your video marketing strategy!
Did you know? Companies are planning to increase their live video budgets by more than 50%. Are you one of them?
Facebook and YouTube share the lion's share of live broadcasts, but most companies choose Facebook for their broadcasts. This obviously depends on your audience, but if in doubt, the best thing to do is to test both platforms, analyze the results and then choose the best channel.
In the same spirit as stories, live shows humanize your approach to your customers. They feel privileged to enter into the "intimacy" of your company, to ask their questions. Users also love the spontaneity of live.
What's your video marketing strategy?
These video marketing tools are a real springboard for your brand and your company, but be careful not to do just anything! All the brands that have tried their hand at video will tell you: it all takes preparation! Scripting, testing, presentation, sound, ... Going it alone with your smartphone means running the risk of creating a bad buzz like the poor JP we mentioned earlier ... But the good news is that we, at Moovizz, can help you create effective, relevant and striking content! So get in touch!
