You’ve surely heard of Twitch by now. Launched in 2011 and acquired by Amazon in 2014, it has become, over the years, such a formidable competitor that, in the third quarter of 2020, Twitchrecorded 4.741 billion hours of viewing, compared to “only” 1.675 billion on YouTube and 1.041 billion on Facebook. There’s no doubt about it: Twitch is the undisputed champion of live streaming.
If you don’t have a teenager at home, chances are you’ve never heard of Twitch: Half of its users are between the ages of 18 and 34. This reflects, on the one hand, Twitch’s ability to build audience loyalty and, on the other hand, the platform’s ability to motivate content creators. Twitch is also seen as a network that values quality and freedom.
How can I use Twitch for my brand?
Stand out from your competitors and take your first steps on Twitch: there are several options available to you—let's explore them
Share your branded content
As we’ve mentioned, to break away from the usual Facebook Live, YouTube, or Periscope streams, give Twitch a try and position your company as a full-fledged content creator. Be aware, however, that the posting rules are very strict—their code of conduct is very “prude.” Cauet, NRJ France’s star host, recently learned this the hard way when he was banned from the platform for flashing a nipple (cover that breast…).
Advertising on Twitch
Like all platforms, Twitch relies on advertising revenue. So you can use the platform as an advertising channel to make your brand shine! But you can also build partnerships with content creators and get started with Twitch-style influencer marketing!
Is it a good idea to use Twitch for my business?
Creating a Twitch channel is like setting up a regular meeting with your audience. So you need to be aware that it will take some time. That said, if you’re curious about it, we can give you a few tips. You might not be on Twitch tomorrow, but at least when you do join, everything will be prepared, set up, and of high quality!
We encourage you to consider Twitch as part of your future content strategy. As traditional media continues to decline, platforms like this will eventually become essential for your business. And if that happens sooner rather than later, we’re here to guide you through setting up a streaming strategy!
