Tik-Tok is the 6th largest social network in the world, having overtaken LinkedIn, Reddit, Snapchat, Twitter and Pinterest. The app is 2020's most downloaded, and influencers are making their mark: at least 40 Tik-Tok stars have more than 10 million subscribers...
Its possibilities in terms of influencer marketing are therefore immense, but does your brand have a place on this social network? Who's on Tik-Tok?
70% of Tik-Tok users are teenagers, aged between 13 and 24, and are very active. With the app's near-continuous stream of targeted video content, the audience is addicted, spending around 45 minutes a day. So, if you know that your target audience frequents or could, depending on their age, frequent Tik-Tok, working with influencers could prove more than worthwhile for your brand.
As with other influencer marketing strategies, remember to set a clear and precise objective. Do you want to make a name for yourself? Target influencers with a large community. Do you want to sell your products? You can choose a lesser-known influencer who will be more in tune with your brand.
Make sure you create a must-have hashtag that you'll use throughout your campaign. The use of a hashtag can quickly go viral and generate community engagement. And since it's worth thinking about, as a team, we're launching the #BrainstormforHashtag to use in your meetings, it's for us, it's a gift 😉
The choice of your influencer is crucial, but if we have one piece of advice to give you, it's to give preference to "local" influencers. In other words, young people who started out on Tik-Tok: they know the social network better than anyone else and can be of precious help. And, the icing on the cake, they won't have the same financial expectations asInstagram influencers.
One of the best ways to find TikTok influencers who match your brand is to use the Tik-Tok Creator Marketplace. This platform allows brands to search for and collaborate with influencers - all you have to do is request access to the platform.
Use search filters to find information on a creator's profile and audience data: country, theme, reach, average views, etc.
This is an important indicator to monitor, as a recent GlobalWebIndex survey revealed that 20% of millenials and 22% of Gen Z in the US and UK have been led to make a purchase on the recommendation of an influencer or celebrity.
If 2020 has taught us anything, it's to get out of our comfort zone, so now's definitely the time to try collaborations on Tik-Tok (again, if you feel it's a good fit for your brand).
Need help creating your Tik-Tok videos? We'd love to hear from you!
