Video marketing has grown exponentially in recent years, and this trend shows no sign of slowing down.
In 2023, experts predict that video will continue to be a key element of marketing strategies, offering an effective way to communicate with customers and promote products and services. In this article, we'll explore the key video marketing trends for 2023, as well as best practices for making the most of this powerful marketing strategy.
Figures, we always like that!
For your viewing pleasure, here are some video marketing statistics:
- Consumers spend an average of 6 minutes and 48 seconds a day watching videos on their mobiles.
- Videos generate 1200% more shares than images and text combined.
- Product videos are converted into sales 80% more often than product images alone.
- Videos on social networks have increased by 258% over the last five years.
- Videos on social networks have an overall engagement rate of 12.05%, which is 4 times higher than images.
- Mobile video users up 100% by 2023
And where's the best place to broadcast these magical videos?
There are several effective platforms for broadcasting videos for B2B companies. Here are a few of the most popular:
- LinkedIn: The #1 platform for B2B companies, as it mainly targets professionals. Users can post videos on their profile or on discussion groups relevant to their industry, which can help reach a targeted audience.
- YouTubeYouTube: the world's most popular video platform, it's also an effective tool for B2B companies. Users can create a channel for their company and publish videos on subjects relevant to their target audience, such as: product descriptions, product uses, user testimonials, video blogs, etc.
- Vimeo: this is another popular platform for B2B companies, focusing on video quality. Users can publish high-quality professional videos on their profile or on relevant newsgroups.
- Twitter: this platform is often used for real-time updates, but it can also be used to broadcast videos for B2B companies. That said, the value of having a presence on Twitter is diminishing by the day...
- FacebookThis platform is very popular with B2B and B2C companies, allowing users to publish videos on their company page, broadcast live videos or shorter content to reach their target audience.
Why start a Video & Content Marketing strategy?
There are several reasons why you should invest in content marketing:
Lead generation: Content marketing enables companies to create attractive, useful content that attracts visitors to their website. This content can include blogs, articles, videos, infographics and more. Visitors can sign up for a newsletter or fill in a form to obtain more information, enabling companies to generate qualified leads.
SEO: Video marketing can also help companies improve their SEO. Search engines reward websites that regularly publish quality content by ranking them higher in search results.
Community engagement: Video marketing enables companies to build lasting relationships with their customers by providing them with useful, relevant information. Loyal customers are more likely to buy additional products and services, tell their friends about the company and recommend it on social networks.
Brand building: Video marketing enables companies to build a strong, positive brand image. By regularly publishing quality content, companies can demonstrate their expertise in their field and become a reference point for their customers.
ROI: Video or content marketing is often considered a long-term strategy, but can generate a significant return on investment. Companies can use tracking tools to measure the results of their content marketing and adjust their strategy accordingly.
