Always on the lookout for new trends to help you develop your business, Moovizz has selected 2 areas for you to follow and develop in order to stand out from your competitors at the dawn of this new year.
Working with "Nano Influencers
Nano-influencers are people with fewer than 5,000 followers on their social networks. Increasingly present in recent months, brands that decide to work with these influencers have understood everything: they enable more localized messages to be sent than the big, well-known influencers. Even if they have a smaller audience, they have the ability to humanize their content, and therefore the brand they work with. It's "consume local" right down to the influencer, and it's the trend for 2021!
Social commerce through social networks
After Facebook and more recently Instagram, What's app and Tik Tok have announced their intention to develop social commerce. So social networks are increasingly becoming sales networks! So start developing your social network sales strategy now! Take the trouble to highlight the positive reviews left on your pages: almost 30% of Internet users admit to hesitating or not buying a product if a review is negative. This figure almost doubles if at least 3 negative reviews are visible. So look after your after-sales service and customer relations.
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