While everyone agrees that social media has become an essential part of any digital marketing strategy, very few companies are actually incorporating videos into their communications.
However, as we recently explained to our newsletter subscribers (subscribe here), nearly 80% of social media users would rather watch a video than read a post.
If you're not used to sharing videos, be sure to keep these three things in mind to make sure they're a hit:
- Adjust your video format for social media
- Add subtitles to the video. Why? Because most users—especially on Facebook —scroll through their news feeds on mobile devices. A video with subtitles grabs your attention right away, and you can watch it even without headphones!
- Follow your brand guidelines and post relevant content (Pépette the dog taking a nap in the sun is cute on your personal profile, but it has no place on your business page).
But the best advice we can give you is to surround yourself with professionals so you can get advice and, above all, ensure your videos look professional (hey, psst—that works out perfectly because we’re pretty good at this ⇒ contact us)
Before you dive headfirst into documenting your office life, here are our top 5 types of content that will captivate your audience.
Take a peek behind the scenes
Now more than ever, people love to see the human side of a company. Showcase a few services, a production line—put yourselves in the spotlight! Just be sure to stay authentic! Feel free to introduce a new colleague in a video or interview your CEO in “Konbini” style!
Share an event
Whether it's live on the big day or in an aftermovie, an event at your company will spark your followers' interest.
Share your customers' feedback
There's nothing better than reviews from people who have tried a product to convince other potential buyers!
Create an FAQ
That's right—if you sell a product or service, it's more than likely that your customers or prospects will ask you the same questions over and over again. Answer them in video format, organized by topic—success guaranteed!
The Video Story
Give your followers a glimpse into your day-to-day life by sharing stories on Facebook, Instagram (or both) about your work life. The advantage is that stories only stay up for 24 hours on social media, which creates a sense of belonging and exclusivity for those who see them!
And the great thing is that Moovizz can help you with all of this and much more, so get in touch with us!
