If you're active on Instagram, you'll know that Reels are THE new trend on this social network. Not unlike Tik Tok formats, these short videos with effects and music give you the opportunity to reach your target audience in a different way. And Instagram, buoyed by the success of this new feature, is boosting the visibility of reels thanks to its algorithm. But if this option gives you the chance to let your creativity run wild, it lacked one essential thing: like live videos, reels didn't benefit, until the end of May, from these precious statistics. Since May 25, Instagram has been offering content analysis to help you expand and engage your audience.
The new insights for Reels are :
- Number of readings,
- Number of accounts reached,
- Likes,
- Comments,
- Recorded items,
- Sharing.
New Insights for Live videos
As for the format of video content published live, Instagram adds the data below:
- Number of accounts reached,
- Simultaneous viewer peaks,
- Comments,
- Sharing.
The addition of this data was prompted by requests from designers and companies.
You can find this data in "Statistics". Professionals can now analyze their account's performance in terms of statistics for each published format: Reels, publications, IGTV videos, Stories and Live videos. Thanks to these statistics, you'll be able to analyze which types of account you're reaching, and which content formats are most effective in generating an audience. Want to talk about your content strategy for Instagram? Let 's do it!
