WhatsApp Business is an independent version of the popular WhatsApp messaging service, which works in exactly the same way. The application is available only on Android, and is aimed primarily at small businesses.
The main aim of this messaging service is to connect businesses and customers more easily. WhatsApp Business helps brands manage orders, and provides an ideal communication platform! How to use :
1. Associate a phone number with a WhatsApp Business account
Download the WhatsApp Business application and associate a phone number. This number will become the company number used for communications with customers.
2. Setting up a company profile
Once the phone number has been associated, you can create your company profile on the application by adding a company name and logo.
Be careful when choosing a name, as it is definitive and cannot be changed at a later date.
3. Have a verified account
To prevent identity theft, WhatsApp has set up a verification system to certify companies.
You need to submit a request to WhatsApp Business to obtain this badge, which will assure your customers that you are the company they are looking for.
4. Talk to your customers more easily
Instant messaging is much friendlier than email, and this format allows companies to get much closer to their customers. If you can take the time to send personalized messages via WhatsApp, customers will be more likely to respond, and take an interest in your services or products.
WhatsApp Business also lets you use media such as images, videos and GIFs. Proximity and authenticity with WhatsApp Business.
5. Set up an automatic greeting
You'll find the menu for pre-recording your various messages by going to: More options > Professional tools. Once in this menu, simply choose the type of message you wish to pre-record.
Activate Send a greeting, and personalize the message by clicking on it. Once you've written your message, choose a recipient from the list below:
- The whole world
- Anyone not in my address book
- Everyone except...
- Send only to...
When you have selected your recipients, press Save.
WhatsApp Business is an application that creates a link between you and your future customers! Less impersonal than e-mail, it encourages less formal exchanges. But don't let that stop you from looking after your image and behaving professionally.
