Did you take advantage of the lockdowns to launch your online store, but to your great dismay, sales aren’t taking off as you’d hoped? Given that more than 80% of online traffic will come from videos by 2022, you might as well get started right away!
With these few tips, we bet your online store will take off (and we'll only take 30% of the profits ;-))
Social Media for Visibility
Be sure to create promotional videos for your social media and give them a boost! Setting aside a small budget to reach people in your area is a surefire way to get your name out there! If you’re up for it, mix things up! Create videos showcasing your online store and products, as well as videos featuring yourself!
Don't overlook live streams! Live videos will help you reach a wider audience thanks to shares from your subscribers.
Stories
We’ve already talked about Stories and how important they are for your brand. Don’t overlook them! These ephemeral posts are a real goldmine for keeping your audience engaged and captivated. Give your followers a peek behind the scenes and into your day-to-day life: They’ll love discovering the people behind your products, and not only will they buy your products, but they’ll also help spread the word about your brand.
A YouTube channel to become a must-watch
For optimal search engine optimization, be sure to post your videos on YouTube. Few people realize it, but this video platform has become the second-most-visited search engine after Google. Promote your website and products through fun and informative videos. By creating your own YouTube channel, you’ll drive traffic to your website while inspiring your audience to discover your products!
Be careful, though, not to go overboard like some amateur videographers! To make your video appealing, it needs to be accessible to everyone. Consider, for example, adding subtitles—not only for the hearing impaired but also because, in 2020, 75% of videos were watched on mobile devices with the sound turned off. Also avoid flashing effects, jarring colors, and overly ornate fonts, as these can have the opposite effect of what you’re aiming for.
And you know what? In addition to video, social media campaigns are our specialty, so feel free to contact usor fill out the form below:
