SEO stands for Search Engine Optimization and can be defined as the art of positioning a site, web page or application in the first natural results of search engines. In French, SEO is known as référencement naturel. (Source : www.definitions-marketing.com)
But how can I improve my SEO with video? We tell you!
1. Subtitle your videos
Subtitles allow you to target a wider audience and become SEO-indexable text. Don't hesitate to include keywords in your subtitles to ensure a high ranking in search engines.
2. Careful title and description
Just as with a blog post, the title and meta description play a role in video ranking. Ask questions in your tutorial videos, for example: "How do I make the best raspberry galette des Rois? Your description should be at least 500 characters long.
3. Add an attractive preview thumbnail
This is the visual the user will see in the search engine. So make it as attractive as possible so that the user wants to click on your video.
4. Integrate one video per page
Google generally indexes only one video per page. So choose the video that's most relevant to your subject and focus your optimization on it.
Moovizz Board
The position of a video is important for SEO. If it's at the end of the page, Mr. Google thinks it's irrelevant and may lower its ranking. Conversely, if it's at the very top of the page, you're letting search engines know that your article without the video is irrelevant, and you're moving up the rankings!
