TikTok is now one of the most popular social networks. In 2020, TikTok was the most downloaded application in the world, ahead of Facebook and WhatsApp. The "short video" format appeals to many users, especially teenagers. But do you know the Tik Tok codes? Do you know how to appeal to this highly selective audience? Moovizz can help!
1. Find content that appeals to your target audience
Develop your organic presence by publishing content with a quirky tone that will appeal to the Tik Tok community.
- Define your editorial line
- Publish regularly
- Vary your content
These tips, we're sure you'll agree, can be applied to any network you're on. But it's especially true on Tik Tok. Tomorrow, you could have 1,000 subscribers and still lose more than half of them if you don't post regularly enough.
To make your mark in the merciless world of Tik Tok, we advise you to work with influencers, ask your subscribers questions, have a sense of humor, and above all, use the hits of the moment for your videos... That way, you'll create engagement with your community!
2. #Challenge
The brand challenge is a simple and effective idea for developing brand visibility. All you have to do is launch a challenge via your account, with a dedicated hashtag. Users will then participate in your challenge, and invite other users to join in. The challenge hashtag can then go viral, helping you gain visibility and subscribers.
3. Make the most of TikTok for Business
TikTok for Business centralizes many resources to help brands grow on the platform. You can also create ads via TikTok Ads Manager. You can use several formats:
- TopView: full-screen advertising with automatic sound playback, up to 60 seconds of video in long format,
- Brand Takeover: an advertisement with static or dynamic display (possibility of publishing a 3-second jpeg image and 3- to 5-second videos),
- In-Feed Ads: an ad that appears in the "For you" feed, the option of publishing a video of up to 60 seconds in autoplay with sound,
- Hashtag Challenge: a hashtag challenge page with a 3 to 6-day package offering media placement options to make your influencer campaign visible.
