Stop aggressive marketing
Flooding your social networks with your products or services won't make people want to work with you. In fact, it can have the opposite effect. It's an aggressive form of marketing, and you're more likely to make people want to unsubscribe from your page than subscribe to it. Of course it's necessary to talk about your products, but keep the ratio ideal, and vary your content to show your subscribers all the facets of your company. Always think about what you, as a customer, would like to see on the pages of the people you follow. There's plenty of inspiration all around you, so make the most of it!
Private life VS professional life
In the age of authentic marketing, it's a good idea to share a few snapshots, or slices of life. People like to know the human side behind a company, and the more authentic you are in your communications, the more trust your customers or future customers will place in you.
Evolve your offer
Today's customers are increasingly demanding, as well as well-informed. To keep attracting and retaining customers, companies must constantly adapt their products and services:
To keep up with the competition;
Listening to after-sales and customer service staff, to take account of feedback, comments and criticisms from buyers.
The aim: to stay "on top" or, at the very least, to be able to tell customers about an upcoming development that might encourage them to wait for your product. And the best way to communicate about your product and its evolution? Video, of course 🙂
